Sans Normal Algus 7 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to 'Knockout' by Hoefler & Co. and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: ui text, body text, signage, branding, presentations, modern, neutral, friendly, clean, pragmatic, versatility, legibility, clarity, modern utility, system consistency, geometric, open apertures, rounded terminals, high legibility, even texture.
A clean sans with broadly geometric construction and softly rounded curves. Strokes are monolinear with minimal modulation, producing an even, steady color in text. Proportions feel comfortably wide with generous counters and open apertures, while joins and terminals stay simple and crisp. The uppercase has straightforward, contemporary shapes, and the lowercase maintains a clear, workmanlike rhythm with a readable, un-fussy set of forms.
It performs well for interface typography, informational layouts, and general-purpose editorial use where clarity and calm neutrality are desired. The wide, open shapes also suit wayfinding and signage, and it scales cleanly into brand systems and presentation materials.
The overall tone is modern and approachable, leaning more functional than expressive. Its geometric backbone and open forms give it a straightforward, dependable feel suited to contemporary communication.
The design appears intended as a versatile, contemporary sans that prioritizes legibility and an even typographic texture. Its restrained details and geometric cues suggest a goal of broad usability across digital and print settings without calling attention to itself.
In the sample text, spacing and letterfit read balanced, yielding a smooth paragraph texture. Round letters (like O/C/G) stay close to circular, while diagonals (V/W/X/Y) are clean and stable, supporting consistent emphasis in headlines and UI-sized copy alike.