Sans Normal Lulen 13 is a very bold, wide, medium contrast, italic, normal x-height font visually similar to 'Riveta' by JCFonts, 'Pelita' by Lafontype, 'Belle Sans' by Park Street Studio, 'Leksikal Sans' by Tokotype, and 'Masny' by Tour De Force (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, packaging, sporty, assertive, playful, dynamic, retro, impact, speed, emphasis, approachability, display, slanted, rounded, chunky, punchy, friendly.
This typeface uses heavy, rounded forms with a consistent rightward slant and compact, energetic counters. Strokes feel broadly even, with softened corners and subtly tapered joins that keep the shapes from looking rigid. Letterforms are wide-set and open, with sturdy bowls and simplified terminals that favor bold silhouettes over fine detail. The lowercase shows a buoyant, slightly irregular rhythm—especially in curved letters—while numerals and capitals maintain a solid, billboard-like presence.
Best suited to short, high-impact settings such as headlines, posters, logos, and brand marks where a bold, kinetic voice is needed. It also works well on packaging and promotional graphics, particularly in sporty or retro-leaning identities, and for emphasis in UI or editorial callouts at larger sizes.
The overall tone is loud, confident, and in-motion, balancing a friendly roundness with a tough, athletic weight. Its slant and thick silhouettes create a sense of speed and emphasis, giving it a casual, upbeat character that can read as sporty or retro display.
The design appears intended to deliver maximum visual punch with a fast, forward-leaning stance, combining a clean sans foundation with rounded, approachable curves. It prioritizes strong shape recognition and energetic texture for display typography rather than quiet, long-form reading.
Spacing appears generous for a heavy style, helping counters stay readable in tight words. The italic angle is strong enough to feel expressive in headlines, while the rounded construction keeps the texture from turning harsh.