Sans Normal Lulam 2 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Magnum Sans' and 'Magnum Sans Pro' by FontMesa and 'Moveo Sans' by Green Type (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, energetic, confident, modern, bold, impact, motion, display, modernity, clarity, slanted, geometric, rounded, compact, punchy.
A heavy, right-slanted sans with broad proportions and rounded, geometric construction. Strokes are thick and even, with smooth curves and blunt, slightly angled terminals that reinforce a forward-leaning rhythm. Counters stay fairly open for the weight, and forms like O/C/G read as clean, circular shapes, while diagonals in A/V/W/X are sturdy and strongly braced. The lowercase shows single-storey a and g with dense, rounded bowls and a compact, muscular texture; numerals are similarly bold and simplified, with an angled 1 and wide, stable figures overall.
Best suited to short, high-impact settings such as headlines, posters, brand marks, sports and fitness graphics, and bold packaging callouts. It can work for brief subheads or promotional blurbs where a compact, energetic texture is desirable, but the weight and slant make it less ideal for extended reading at small sizes.
The overall tone is assertive and fast-moving, combining a contemporary, athletic feel with a friendly roundness. Its pronounced slant and dense weight create a sense of momentum and impact, making it feel loud, direct, and attention-seeking rather than subtle or editorial.
This font appears designed to deliver maximum visual impact with a streamlined, modern sans structure and a built-in sense of motion. The combination of strong geometry, rounded forms, and a consistent slant suggests an intention toward dynamic display typography that remains clean and approachable.
Spacing appears intentionally tight for a display voice, producing a cohesive dark mass in text. The slant is consistent across capitals, lowercase, and numerals, and the design avoids sharp details in favor of smooth, durable shapes that hold up at larger sizes.