Sans Normal Nimuw 3 is a very bold, wide, low contrast, upright, tall x-height font visually similar to 'BD Megatoya' by Balibilly Design, 'AG Book W1G' by Berthold, 'CF Mod Grotesk' by Fonts.GR, and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, modern, sporty, punchy, impact, clarity, approachability, modernity, geometric, rounded, compact counters, blunt terminals, high impact.
A heavy, geometric sans with broad proportions and smooth, round construction. Strokes stay consistently thick with blunt, clean terminals and minimal modulation, giving the letterforms a solid, blocky presence. Counters are relatively compact and the curves (notably in O/C/G and the bowls of b/p/q) read as near-circular, while diagonals (V/W/X/Y) are sturdy and open rather than sharp. The lowercase shows a tall x-height with simple, sturdy shapes that keep texture dense and even in paragraphs.
Best suited to high-impact applications such as headlines, posters, brand marks, packaging, and large-format signage where its weight and broad forms can carry. It can also work for short UI labels or calls-to-action when maximum emphasis is needed, though the dense texture is less ideal for long-form reading at small sizes.
The overall tone is bold and approachable, with a contemporary, energetic feel. Its rounded geometry softens the weight, making it feel friendly rather than aggressive, while the strong mass and wide stance project confidence and visibility.
The font appears designed to deliver maximum visual presence with a clean, geometric character and friendly rounding. It prioritizes strong legibility at display sizes and a consistent, modern texture across uppercase, lowercase, and numerals.
The design emphasizes uniform rhythm and strong silhouettes, with generous internal shaping that keeps counters from closing up at display sizes. Numerals match the same robust, rounded logic and maintain a cohesive, headline-ready color.