Sans Normal Obbas 7 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Shelf' by 21Type, 'FF Sanuk' by FontFont, 'JAF Facit' by Just Another Foundry, 'Avenir Next Paneuropean' and 'Linotype Aroma No. 2' by Linotype, 'TheSans' by LucasFonts, and 'Acorde' by Willerstorfer (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, social media, friendly, playful, punchy, approachable, lively, display impact, friendly tone, modern branding, high visibility, rounded, soft corners, compact, bouncy, chunky.
A heavy, rounded sans with softly blunted terminals and a compact, sturdy build. Curves are generously full (notably in C, G, O, and S), while straight strokes stay thick and even, creating a consistent, low-detail silhouette. Counters are relatively small for the weight, and joins are smooth, giving letters a slightly inflated, bubble-like mass without feeling fully geometric. The lowercase shows single-storey a and g, a short-armed r, and a broad, symmetrical m/n rhythm; punctuation and figures match the same chunky, high-ink presence, with large bowls in 6/8/9 and a simple, open 4.
Best suited to headlines, short copy, and brand statements where a bold, friendly voice is needed. It works particularly well for packaging, posters, social graphics, and logo wordmarks that benefit from rounded warmth and high contrast against light backgrounds. For long-form text, it will be most comfortable when given generous size and spacing.
The overall tone is upbeat and approachable, projecting confidence without sharpness. Its rounded forms and dense color make it feel friendly and slightly cheeky, with a contemporary, informal energy well-suited to attention-grabbing messaging.
This design appears intended to deliver maximum impact with a welcoming, rounded voice: a stout sans for display settings that prioritizes bold presence, smooth curves, and easygoing personality over fine detail.
The heavy weight and tight interior spaces mean clarity improves at larger sizes, where the rounded shapes and lively rhythm read as intentional character rather than sheer density. The texture across lines is very dark and even, producing strong headline impact and clear figure presence.