Sans Normal Atbum 11 is a light, normal width, monoline, upright, short x-height font.
Keywords: ui text, body text, wayfinding, editorial, brand systems, clean, modern, friendly, calm, neutral, clarity, neutrality, versatility, legibility, geometric, rounded, open counters, airy, minimal.
This typeface shows a clean, geometric construction with circular bowls and smoothly rounded joins. Strokes keep a consistent weight, with generous apertures and open counters that help forms stay clear at text sizes. Terminals are softly finished rather than sharply cut, and proportions feel balanced and measured, with a slightly compact lowercase presence relative to the capitals. Figures and letters share the same simple, even rhythm, giving lines of text a tidy, unbusy texture.
It suits interface typography, dashboards, and product experiences where clarity and a calm texture are important. The clean geometry also works well for editorial layouts, signage, and brand systems that need a contemporary, no-nonsense sans for both headings and supporting text.
The overall tone is modern and approachable, with a neutral voice that feels orderly rather than expressive. Rounded geometry adds a mild friendliness while keeping the impression professional and restrained.
The design appears intended as a versatile, general-purpose sans that prioritizes legibility and visual consistency. Its geometric roundness and restrained details suggest a focus on clear communication across screens and print without calling attention to itself.
Curved characters (like O/C/G and the lowercase rounds) emphasize near-circular shapes, while diagonals (V/W/X/Y) remain straightforward and uncluttered. Spacing appears comfortable, contributing to an even gray value in paragraphs and a clear, understated look in headings.