Slab Normal Gupo 12 is a very bold, very wide, medium contrast, upright, tall x-height font.
Keywords: headlines, posters, signage, packaging, sports branding, sturdy, industrial, confident, retro, poster-like, impact, robustness, display clarity, blocky, compact counters, bracketless, ink-trap notches, flat terminals.
A heavy, block-built slab serif with broad proportions, flat terminals, and largely unbracketed serifs that read as squared platforms. Strokes are thick and even, with gentle rounding on some outer corners to keep the texture from feeling brittle. Many joins and interior corners show small angular cut-ins/notches that open tight areas and add a chiseled, ink-trap-like character. The lowercase maintains a robust, high-impact silhouette with compact counters and sturdy stems, producing a dense, emphatic typographic color.
Best suited to headlines and short, emphatic text where its dense weight and slab structure can deliver maximum impact. It can work well for posters, signage, labels, and packaging that need a rugged, attention-grabbing voice, and for branding systems that benefit from a sturdy, vintage-leaning display slab.
The overall tone is tough and no-nonsense, with a classic workwear/industrial confidence. It carries a retro display energy reminiscent of bold advertising and utilitarian signage, projecting solidity and impact rather than delicacy.
The design appears aimed at a high-impact slab serif that stays readable under heavy weight by opening tight joins with angular cut-ins. It prioritizes bold presence, stable geometry, and a consistent, sign-ready rhythm across caps, lowercase, and numerals.
The numerals and capitals are particularly squat and monumental, giving headings a strong horizontal presence. Tight inner shapes and wide slabs create a dark text color at smaller sizes, while the distinctive corner cut-ins become a recognizable signature at larger display sizes.