Sans Normal Kelor 3 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Hastrico DT Condensed' by DTP Types, 'Sharik Sans' by Dada Studio, 'Panton' by Fontfabric, 'MVB Embarcadero' by MVB, and 'Bree' by TypeTogether (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, sporty, playful, punchy, retro, impact, energy, approachability, visibility, oblique, rounded, compact, soft corners, high impact.
A heavy, oblique sans with rounded, softly squared terminals and compact, slightly condensed proportions. Strokes are uniform and dense, with generous curves in bowls and counters that keep the forms open despite the weight. The overall rhythm is forward-leaning and energetic, with sturdy verticals, broad curves, and simplified joins that read cleanly at display sizes. Numerals are bold and blocky with rounded shaping, matching the letterforms’ smooth, high-mass silhouette.
Best suited for headlines and short-form display typography where bold, energetic emphasis is needed. It works well in branding and packaging that want a friendly, sporty edge, and in signage or promotional graphics where strong color blocks and large type are common.
The tone is upbeat and assertive, with a sporty, poster-like presence. Its forward slant and rounded massing create a friendly momentum—confident rather than formal—suggesting motion, fun, and high visibility.
The font appears designed to deliver maximum visual weight with a lively, forward-leaning stance, combining rounded geometry with a compact footprint for attention-grabbing display use. Its softened terminals and consistent stroke treatment suggest an aim for approachability while maintaining strong impact.
The design emphasizes smooth curves and softened corners over sharp detailing, producing a solid, unified texture in paragraphs of large text. Letter shapes feel intentionally simplified and chunky, prioritizing impact and quick recognition over delicate nuance.