Sans Normal Liruv 9 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Arlette' by TypeTogether (names referenced only for comparison).
Keywords: posters, headlines, branding, packaging, sportswear, playful, retro, punchy, friendly, sporty, impact, energy, approachability, movement, display, rounded, soft corners, bouncy, chunky, slanted.
A heavy, right-slanted sans with broad proportions and rounded, softened terminals. Letterforms are built from simple, compact shapes with minimal stroke modulation, giving a dense, solid color on the line. Curves are generous and slightly squashed, counters are relatively tight, and joins tend to be smooth and blunt rather than sharp. Spacing feels sturdy and rhythmic, with a lively, slightly irregular bounce typical of display italics.
Best suited to display roles such as posters, big headlines, logos, and attention-grabbing branding. It also fits product packaging and youthful, sports-adjacent graphics where a strong, friendly voice is needed. Use generous size and breathing room for longer phrases to preserve clarity.
The overall tone is upbeat and extroverted, leaning toward a retro, sporty energy. Its bold presence and rounded shapes read as friendly and approachable, with a hint of comic and headline exuberance rather than formal refinement.
The design appears intended to deliver maximum impact with a cheerful, rounded italic silhouette: a compact, high-energy display sans that stays legible while projecting movement and confidence.
In running text the heavy weight and tight counters make it most comfortable at larger sizes, where the slant and rounded geometry remain clear. Numerals match the letterforms with similarly chunky, simplified shapes that maintain the same forward-leaning momentum.