Sans Normal Liruh 3 is a very bold, wide, low contrast, italic, tall x-height font visually similar to 'Oddlini' by sugargliderz (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, confident, punchy, friendly, sporty, modern, impact, emphasis, approachability, energy, modernity, rounded, bulky, compact, bouncy, sturdy.
A heavy, slanted sans with broad proportions and generously rounded corners. Strokes stay largely uniform, with smooth joins and simplified terminals that keep counters open despite the weight. The lowercase shows a large x-height and compact ascenders/descenders, giving lines a dense, poster-ready rhythm. Curves are full and slightly squarish in places, and the overall spacing feels robust and steady, favoring impact over delicacy.
This font excels in headlines, posters, and bold branding systems where immediate visibility is the priority. It also suits packaging and promotional graphics that benefit from a rounded, approachable strength. In longer passages it will work best at larger sizes or with generous leading, where the heavy color and tight vertical proportions can still breathe.
The tone is bold and upbeat, with a contemporary, energetic feel. Its forward slant and chunky shapes suggest motion and emphasis, creating a friendly assertiveness that reads as athletic and promotional rather than formal.
The design appears aimed at delivering maximum impact with a friendly, modern voice—combining a strong typographic color with rounded construction and an italic lean to add energy and emphasis.
The italic construction is consistent across caps and lowercase, producing a unified right-leaning texture. Numerals match the same sturdy, rounded construction, maintaining a strong, blocky presence in text and display.