Sans Superellipse Hokow 1 is a very bold, wide, medium contrast, upright, normal x-height font.
Keywords: headlines, posters, branding, packaging, signage, techy, industrial, bold, friendly, futuristic, impact, modernity, approachability, tech aesthetic, logo utility, rounded, squared, compact, blocky, geometric.
A heavy, geometric sans built from squared, superellipse-like outlines with generously rounded corners. Curves resolve into soft rectangles rather than circles, giving counters and bowls a compact, engineered feel. Strokes stay consistently thick with clean joins and minimal modulation, while terminals are blunt and rounded. The overall rhythm is wide and stable, with sturdy verticals, broad shoulders, and tight interior apertures that emphasize solidity over delicacy.
Best suited for high-impact headings, brand marks, packaging, and environmental signage where a bold, geometric voice is desired. It also fits tech and gaming-oriented visuals, product labels, and UI headers where a sturdy, rounded-square aesthetic helps convey reliability and modernity.
The tone reads contemporary and tech-forward, combining a rugged, industrial mass with approachable rounded corners. It feels confident and utilitarian, but not harsh—more “device UI” and “hardware label” than corporate neutral. The forms suggest a retro-futurist flavor, like sci‑fi interfaces and arcade-era display lettering refined for modern use.
The design appears intended to deliver maximum presence with a cohesive superellipse construction—pairing strong, blocklike silhouettes with softened corners to stay approachable. It prioritizes bold readability and a distinctive, engineered character for display and identity-driven typography.
Legibility is strongest at display sizes where the tight apertures and squared counters can breathe. The numerals and capitals share the same rounded-rectangle construction, producing a consistent, logo-ready texture. Overall spacing appears even and deliberate, supporting dense, impactful headlines and short bursts of text.