Sans Superellipse Holab 7 is a bold, wide, medium contrast, upright, normal x-height font visually similar to 'Clio' and 'Clio XS' by LeType, 'Francker' and 'Francker Paneuropean' by Linotype, 'Lytiga Pro' by Mint Type, and 'Juhl' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, industrial, sporty, assertive, modern, utilitarian, impact, clarity, modern branding, durability, systematic geometry, rounded, blocky, compact, square-shouldered, high-impact.
A heavy, geometric sans with broadly rounded corners and superellipse-like bowls that read as rounded rectangles rather than perfect circles. Strokes are consistently thick with minimal modulation, giving the design a stable, poster-ready color. Counters are relatively tight and openings are somewhat constrained, while joins and terminals stay clean and squared-off with softened edges. Uppercase proportions are wide and sturdy; lowercase forms are simplified and robust, with single-storey a and g and a straightforward, monoline construction throughout.
Best suited to headlines, large display copy, posters, and brand marks where a strong, contemporary presence is needed. It also fits packaging, labels, and signage that benefit from sturdy forms and rounded-corner geometry. In longer text, its dense color and tighter apertures will read as bold and commanding rather than light and airy.
The overall tone is forceful and practical, with a contemporary, engineered feel. Rounded corners soften the voice just enough to keep it friendly, but the weight and compact counters keep it decisive and attention-grabbing. It suggests sporty branding, equipment labeling, and modern tech or transport graphics rather than delicate editorial typography.
The design appears intended to deliver maximum impact with a cohesive rounded-rect geometry, balancing hard-edged industrial structure with softened corners for approachability. It prioritizes bold readability and a consistent, modern rhythm suitable for branding and display systems.
Distinctive numerals and capitals emphasize legibility at large sizes, with broad, stable shapes and minimal detailing. The rhythm is dense and uniform, creating strong texture in paragraphs and especially in headlines, where the rounded-rect geometry becomes a defining signature.