Sans Normal Amnur 20 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'FF Infra' by FontFont, 'Formative' by Studio Few, and 'Segment' by Typekiln (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, ui labels, modern, confident, friendly, clean, straightforward, clarity, versatility, modern utility, approachable tone, rounded, geometric, sturdy, high-clarity, even rhythm.
A solid, rounded sans with uniform stroke weight and smooth, circular bowls. Shapes lean geometric—O and C feel close to circular, counters are open, and terminals are clean and simply cut. Uppercase proportions are broad and stable, while lowercase forms stay compact and readable with a single-storey a and g, a straightforward t, and a short-armed r. Numerals are clear and sturdy, with generous curves and minimal decorative detail, producing an even, consistent texture in text.
Works especially well for headlines, titles, and short blocks of text where a strong, legible presence is needed. The clean shapes and open counters suit branding systems, wayfinding and signage, and UI labels where quick recognition matters.
The overall tone is modern and confident, with a friendly softness from the rounded curves. It reads as practical and direct rather than expressive, giving layouts a calm, no-nonsense voice with approachable warmth.
Likely intended as a versatile, contemporary sans that prioritizes straightforward readability and a strong visual footprint. The rounded geometry and minimal detailing suggest a design aimed at broad utility across editorial, brand, and interface contexts while maintaining an approachable character.
The design emphasizes clarity through large counters and restrained detailing, creating strong word shapes at display and medium sizes. The mix of geometric round forms and plain, cut terminals keeps the style contemporary and versatile.