Sans Normal Labos 10 is a very bold, very wide, low contrast, italic, normal x-height font visually similar to 'Artegra Sans' by Artegra, 'Adero' by Eko Bimantara, 'Muller Next' by Fontfabric, and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, logos, sporty, energetic, assertive, modern, playful, impact, motion, modern branding, display clarity, oblique, rounded, compact, soft corners, punchy.
A heavy, oblique sans with broad proportions and a tight, forward-leaning stance. Strokes are consistently thick with minimal contrast, and corners are subtly rounded, giving the letterforms a smooth, molded look rather than sharp geometry. Counters are generous for the weight, and many forms show angled terminals and wedge-like joins that reinforce motion and direction. Numerals are bold and simplified, matching the strong, compact rhythm of the text face.
Best suited for short to medium-length display settings where impact and motion are desired—headlines, posters, sports and fitness branding, event graphics, and bold packaging. It can also work for compact UI labels or signage when large enough, though its strong slant and mass favor attention-grabbing applications over long-form reading.
The overall tone is energetic and assertive, with a sporty, action-oriented flavor. The slant and chunky construction make it feel fast and contemporary, while the rounded shaping keeps it friendly and approachable rather than aggressive.
The design appears intended as a high-impact, modern oblique sans that combines strong presence with approachable rounded shaping. Its wide stance and directional terminals suggest a focus on speed, performance, and contemporary branding where bold, dynamic wordmarks are needed.
Uppercase shapes read sturdy and blocky with softened curves, while lowercase forms keep a straightforward, single-storey feel in letters like a and g. The oblique angle is prominent and consistent, creating a strong horizontal sweep in word shapes and a distinctly “in-motion” texture across lines.