Sans Normal Magoj 7 is a very bold, very wide, low contrast, italic, normal x-height font visually similar to 'Avita' by Bykineks, 'Vito' by Dots&Stripes Type, 'Anantason Reno' by Jipatype, and 'Neue Helvetica' and 'Neue Helvetica Paneuropean' by Linotype (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, dynamic, punchy, modern, loud, attention, speed, modernity, impact, display, slanted, rounded, compact counters, high impact, smooth curves.
A heavy, slanted sans with broad proportions and smooth, rounded construction. Strokes are uniform in weight with low apparent contrast, and terminals are clean and largely squared-off while corners are softened by generous curves. The italic angle is consistent across capitals, lowercase, and figures, producing a forward-leaning rhythm. Counters are relatively tight in letters like a, e, s, and 8, and bowls lean toward oval shapes with sturdy joins and minimal detailing.
Best suited for headlines and short, high-impact text where the slanted weight can project speed and confidence. It works well for branding, sports-oriented graphics, packaging callouts, and promotional layouts where bold forms and rounded geometry need to hold attention at a distance.
The overall tone is energetic and assertive, with a forward motion that reads as fast and contemporary. Its bold presence feels sporty and promotional, prioritizing impact and momentum over delicacy.
Likely designed as an impact-forward italic sans for display settings, combining wide silhouettes with rounded geometry to stay readable while feeling fast and contemporary. The consistent slant and sturdy curves suggest an emphasis on motion and strong visual presence in branding and advertising contexts.
The uppercase set reads solid and stable, while the lowercase includes single-storey forms (notably a and g) that keep the texture informal and modern. Figures are robust and slightly compressed internally, maintaining consistent weight and a cohesive slanted stance across the set.