Sans Normal Mimo 7 is a very bold, wide, medium contrast, upright, normal x-height font.
Keywords: headlines, posters, packaging, logos, stickers, playful, chunky, retro, friendly, cartoonish, maximum impact, friendly branding, retro display, playful tone, bold signage, soft corners, bulbous, bouncy, compact counters, blunt terminals.
A heavy, highly saturated display sans with broad proportions and rounded, slightly squared-off curves. Strokes stay consistently thick, with compact counters and minimal interior white space, creating a dense, ink-rich texture. Terminals are blunt and soft, and many curves feel slightly inflated or wavy, giving letters a lively, hand-shaped impression while remaining largely upright. The lowercase is sturdy and compact, with single-storey forms and large, simple shapes that prioritize bold silhouettes over fine detail; numerals match the same chunky, rounded construction.
Best suited to short, high-impact text such as headlines, posters, packaging callouts, and logo wordmarks where its bold silhouettes can carry the message. It also works well for playful branding, kids-oriented materials, event promos, and merchandise graphics where a friendly, chunky tone is desired.
The overall tone is upbeat and approachable, with a bouncy, cartoon-like energy. Its inflated shapes and tight counters evoke a retro, snack-pack/arcade-era flavor that reads as fun, informal, and attention-seeking rather than refined or technical.
The design appears intended as a bold display sans that maximizes visual presence through thick strokes, compact counters, and rounded, inflated forms. It aims to deliver a cheerful, retro-leaning personality while remaining simple and legible in large sizes.
In paragraph settings, the tight counters and heavy fill produce strong emphasis but can reduce clarity at smaller sizes, especially in letters with enclosed spaces. The rhythm is energetic and slightly uneven in a way that feels intentional, reinforcing a handmade display character.