Sans Normal Dugin 5 is a regular weight, wide, low contrast, upright, normal x-height font.
Keywords: ui text, branding, signage, presentations, packaging, modern, clean, neutral, friendly, minimal, clarity, versatility, modern utility, approachability, rounded, open apertures, smooth curves, even rhythm, unobtrusive.
A clean sans with rounded, near-monoline strokes and softly squared terminals. Proportions lean broad, with generous counters and open apertures that keep forms airy and readable. Curves are smooth and circular in letters like C, O, and S, while straight-sided shapes (E, H, N) stay crisp without sharp, aggressive corners. The lowercase shows a single-storey a and g, compact shoulders, and straightforward bowls; figures are simple and clearly drawn with consistent stroke presence.
It suits interface copy, product labeling, and general-purpose branding where a modern, unobtrusive sans is needed. The open counters and broad proportions also make it a good choice for short headlines, signage, and presentation typography that benefits from clear shapes at a glance.
The tone is contemporary and calm, aiming for clarity rather than personality-driven quirks. Rounded construction and open spacing give it an approachable, slightly friendly feel, while the restrained detailing keeps it professional and neutral.
The design appears intended as a versatile, contemporary sans focused on straightforward readability and a smooth, rounded geometry. Its simplified forms and consistent rhythm suggest an all-purpose workhorse aimed at modern digital and print applications.
The sample text reads evenly at display sizes, with stable verticals and consistent curve weight. Punctuation and symbols (such as the apostrophe and ampersand) match the same smooth, simplified construction, supporting a cohesive overall texture.