Sans Normal Arlaz 12 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Aspira' and 'Innova' by Durotype, 'Averta PE' and 'Averta Standard PE' by Intelligent Design, and 'Anthro' by Studio Few (names referenced only for comparison).
Keywords: ui text, product design, signage, brand systems, editorial, clean, modern, neutral, friendly, practical, versatility, clarity, neutrality, modernization, legibility, geometric, rounded, open apertures, even rhythm, high legibility.
A clean sans with largely geometric construction and smooth, continuous curves. Strokes stay even throughout with rounded terminals and minimal modulation, producing a steady, calm texture in text. Capitals are simple and well-proportioned with wide, open bowls (C, G, O, Q) and straightforward diagonals (K, V, W, X). Lowercase forms are compact and readable with single-storey a and g, open counters, and a short, functional ear on g; the overall spacing and letterfit create an even, uncluttered rhythm. Numerals follow the same rounded, low-friction logic, with a soft 2 and 3 and a simple, open 4 and 7.
Well-suited for interface copy, product and packaging text, wayfinding, and general-purpose branding where clarity and a modern tone are needed. It also performs comfortably in short editorial passages and headings, delivering a smooth, even texture at medium to large sizes.
The tone is contemporary and matter-of-fact, leaning friendly rather than technical due to the rounded forms and open counters. It feels approachable and unobtrusive, designed to communicate clearly without drawing attention to itself.
The font appears intended as a versatile, contemporary sans optimized for clear reading and broad applicability. Its geometric rounding and straightforward details suggest a focus on neutrality, consistency, and dependable legibility across common typographic contexts.
The design maintains consistent geometry across cases, with broad circular forms and clean joins that keep word shapes stable at display sizes. The ampersand is simple and modern, matching the font’s restrained character.