Sans Normal Madak 7 is a very bold, very wide, low contrast, italic, normal x-height font visually similar to 'Peridot Latin' and 'Peridot PE' by Foundry5, 'HD Colton' by HyperDeluxe, and 'Otoiwo Grotesk' by Pepper Type (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, logos, sporty, dynamic, assertive, playful, retro, impact, speed, display, brand emphasis, slanted, rounded, chunky, compact, high-impact.
A heavy, slanted sans with broad, rounded forms and tightly enclosed counters. Strokes stay largely uniform, creating a dense, solid silhouette, while terminals are smoothly cut and slightly sheared in the direction of the slant. The proportions feel expanded and blocky, with generous curves in letters like O/C/S contrasted by flattened joins and brisk diagonals in K/V/W/X. Numerals follow the same compact, weighty construction, prioritizing bold shapes over fine detail.
Best suited for headlines, posters, and bold campaign typography where impact and motion are desired. It also fits sports branding, energetic packaging, and logo or wordmark work that benefits from wide, rounded letterforms and a strong, continuous stroke.
The overall tone is energetic and forceful, with a forward-leaning motion that reads as fast and competitive. Its rounded bulk keeps it friendly rather than severe, giving it a sporty, poster-like personality with a hint of retro display styling.
The design appears intended to deliver maximum punch and momentum in display settings, combining a slanted stance with rounded, heavily filled shapes for immediate readability and attitude. Its construction emphasizes simple, geometric-feeling curves and sturdy diagonals to maintain clarity under dense weight.
At text sizes the dark color builds quickly, so the strongest performance is in short lines where the slant and wide bowls can breathe. The punctuation and dots appear substantial and round, reinforcing the font’s chunky rhythm and high visual presence.