Sans Normal Madov 3 is a very bold, very wide, medium contrast, italic, tall x-height font visually similar to 'Gltp Starion' by Glowtype, 'Cairoli Now' by Italiantype, 'Prachason Neue' by Jipatype, and 'Ansage' by Sudtipos (names referenced only for comparison).
Keywords: headlines, posters, sports branding, logotypes, packaging, sporty, punchy, assertive, retro, playful, impact, motion, branding, display, oblique, rounded, compact joins, angled terminals, soft corners.
A heavy oblique sans with wide, rounded forms and compact internal counters. Curves are smooth and elliptical, while many terminals are cut on a forward-leaning angle, creating a crisp, streamlined silhouette. The strokes read as largely monolinear with subtle modulation, and the proportions emphasize a tall x-height with sturdy, low-contrast bowls. Spacing is moderately tight, giving words a dense, cohesive texture in both all-caps and mixed-case settings.
Best suited to short, high-impact text such as headlines, posters, sports or event branding, and logo wordmarks where its oblique stance and mass can carry the message. It can also work for packaging callouts and promotional graphics, while longer passages may benefit from generous leading and careful tracking to keep the dense texture comfortable.
The overall tone is energetic and assertive, with a dynamic, fast-leaning rhythm that suggests motion. Its chunky shapes and angled cuts add a sporty, slightly retro flavor that feels bold and attention-seeking without becoming ornamental.
The design appears intended to deliver maximum impact with a sense of speed and momentum, combining rounded geometry with angled terminals for a contemporary sporty voice. It aims to stay clean and sans-like while still projecting character through slant, width, and tightly integrated shapes.
Uppercase forms feel blocky and stable, while the lowercase keeps large, open bowls and short extenders for a compact line. Numerals match the same rounded, weighty construction and maintain strong presence in display sizes.