Sans Normal Kemeg 2 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Eolia A' by Eurotypo, 'Mazot' by Hurufatfont, 'Aago' by Positype, 'Core Sans E' by S-Core, and 'Nu Sans' by Typecalism Foundryline (names referenced only for comparison).
Keywords: headlines, posters, branding, sports identity, packaging, sporty, assertive, modern, energetic, clean, dynamism, impact, clarity, modernity, slanted, geometric, compact, crisp, sturdy.
This typeface is a slanted sans with thick, even strokes and smooth, rounded construction. Curves are broad and controlled, with a generally geometric feel, while terminals are clean and unembellished. Uppercase forms read compact and sturdy, with consistent weight and simplified joins; the lowercase keeps a straightforward, workmanlike structure with a single-storey a and g and a short, square-shouldered r. Numerals are heavy and open, with clear counters and stable proportions suited to display sizes.
It performs best in short to medium-length settings where impact and clarity matter—headlines, posters, promotional graphics, sports or fitness branding, and bold packaging or labels. The strong silhouettes and consistent slant also make it effective for emphasis in editorial pull quotes or UI moments that call for a dynamic, punchy accent.
The overall tone is energetic and forceful, with a forward-leaning stance that suggests speed and momentum. Its solid shapes and clean geometry convey a modern, no-nonsense voice that feels confident and performance-oriented rather than delicate or decorative.
The design appears intended to deliver a fast, contemporary voice by combining a strong, even stroke with a consistent italic angle and simplified, geometric letterforms. Its emphasis is on immediate legibility and visual punch, aiming for a versatile display sans that still holds together in brief text runs.
The slant is consistent across caps, lowercase, and figures, creating a unified rhythm in text. Rounded letters like O, C, and G stay smooth and regular, while diagonals (V, W, X, Y) feel taut and athletic, reinforcing the active character.