Sans Normal Peruh 3 is a very bold, wide, medium contrast, upright, tall x-height font.
Keywords: headlines, posters, packaging, logos, branding, friendly, playful, chunky, retro, approachable, impact, warmth, approachability, display, rounded, soft corners, bouncy, bulky, compact counters.
This typeface is a heavy, rounded sans with broad proportions and a compact internal rhythm. Strokes are consistently thick with softly curved joins and subtly flattened terminals, giving letters a molded, almost cushion-like silhouette. Counters are relatively tight and apertures tend to be on the small side, while verticals and bowls stay sturdy and stable. The lowercase is built on a tall x-height with short extenders, and the overall spacing and shapes create a dense, punchy texture in text.
It works best for short, high-impact copy such as headlines, posters, packaging, and brand marks where its weight and rounded forms can carry personality. It can also suit signage and social graphics when set with generous size and spacing to preserve clarity.
The overall tone is upbeat and welcoming, with a playful, slightly retro mass that reads as bold and confident rather than severe. Its rounded geometry and soft corners keep it personable, making it feel friendly and expressive in attention-grabbing settings.
The design appears intended to deliver a bold, friendly voice through rounded, simplified forms and a dense typographic color. It prioritizes immediate visibility and character over delicate detail, aiming for a contemporary display feel with a hint of retro warmth.
In the sample text, the dark color and compact counters create strong word shapes and high impact, but at smaller sizes the tight apertures and heavy weight can make long passages feel visually dense. Numerals and capitals share the same chunky, rounded construction, maintaining a consistent, poster-like presence across mixed content.