Sans Normal Tydaf 2 is a bold, wide, medium contrast, upright, normal x-height font.
Keywords: headlines, posters, branding, packaging, signage, playful, retro, chunky, friendly, quirky, display impact, friendly tone, retro flavor, brand distinctiveness, geometric, rounded, soft corners, high impact, compact joins.
A heavy, rounded sans with a soft geometric construction and subtly flared stroke endings that give forms a carved, cut-paper feel. Curves are broad and smooth, while counters tend toward rounded-rectangular shapes, producing a sturdy, compact rhythm. Joins and terminals are simplified and slightly tapered, and several letters show distinctive angular notches or wedge-like cuts that add character without becoming decorative. Overall spacing reads open enough for headlines, with strong black shapes and consistent proportions across the set.
Works best for headlines, posters, logos, and packaging where strong presence and personality are desired. The heavy strokes and rounded construction make it especially effective at medium-to-large sizes in signage and brand marks, and it can add a retro-leaning warmth to short blocks of text or pull quotes when set with generous leading.
The letterforms project a playful, retro-modern tone: confident and bold in texture, but friendly rather than severe. Its quirky cuts and softened geometry create a lighthearted, slightly whimsical voice that feels suited to expressive display settings.
Likely designed as a characterful display sans that balances geometric clarity with playful idiosyncrasies. The aim appears to be high-impact readability paired with a distinctive, approachable texture for branding and editorial titling.
Uppercase forms lean toward wide, stable silhouettes (notably C/G/O/Q), while diagonals (K/V/W/X/Y) are thick and assertive, contributing to a punchy texture. Numerals are rounded and substantial, with simplified geometry that keeps them visually consistent with the letters in display use.