Sans Normal Otgoh 3 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Artegra Sans', 'Artegra Soft', 'Dexa Round', and 'Habanera' by Artegra and 'Sans Beam' by Stawix (names referenced only for comparison).
Keywords: branding, packaging, headlines, posters, signage, friendly, modern, playful, approachable, clean, approachability, clarity, soft modernity, display impact, rounded, soft corners, geometric, open apertures, smooth curves.
This is a heavy, rounded sans with smooth, continuous curves and softened terminals throughout. Strokes are even and solid, with circular bowls and generously rounded corners that keep forms compact and sturdy. Counters are relatively open for the weight, and many joins are simplified into clean, geometric connections. Lowercase shapes lean toward single‑storey constructions (notably the a and g), while numerals are wide and clear with rounded shoulders and a closed, stable 8.
This font works well for branding systems that want a friendly, contemporary voice, as well as packaging and product labels where rounded forms suggest approachability. Its weight and smooth shapes suit headlines, posters, and signage, and it can support short-to-medium text when ample size and spacing are available.
The overall tone is warm and approachable, with a slightly playful softness created by the rounded terminals and full bowls. It reads as contemporary and friendly rather than technical or formal, making text feel welcoming and easygoing.
The design appears intended to deliver a modern, approachable sans with softened geometry—prioritizing warmth and clarity through rounded terminals, open counters, and simple, sturdy letterforms that hold up well in attention-grabbing settings.
Letterforms show a consistent rounding strategy across straight strokes and curves, which produces a cohesive rhythm in both uppercase headlines and mixed-case text. The lowercase has a compact, sturdy feel with short extenders and simple, readable silhouettes at display sizes.