Sans Normal Atmuj 3 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Aestetico' by Latinotype, 'PT Root' by ParaType, 'Reyhan' by Plantype, 'Hidone' by RantauType, 'Nurom Next' by The Northern Block, and 'Mundial Narrow' by TipoType (names referenced only for comparison).
Keywords: branding, packaging, headlines, ui, posters, friendly, approachable, modern, clean, playful, approachability, clarity, modernity, softness, versatility, rounded, soft terminals, humanist, open counters, generous curves.
A rounded sans with softly curved strokes and a noticeably gentle, cushioned silhouette. Terminals are rounded rather than sharply cut, and joins are smooth, giving letters a calm, even rhythm. The proportions lean slightly wide and open, with roomy counters and clear apertures in forms like C, S, e, and a. Numerals follow the same rounded construction, with consistent stroke thickness and simple, legible shapes.
This font is well suited to branding and packaging where a friendly, modern impression is needed, as well as headlines and short bursts of copy that benefit from its rounded character. It can also work well in UI labels and navigation where softness and clarity are priorities, especially at medium-to-large sizes.
The overall tone is warm and welcoming, with a subtle playfulness that comes from the rounded corners and bouncy curves. It feels contemporary and informal without becoming cartoonish, making it suitable for friendly brand voices and approachable interfaces.
The design appears intended to deliver a modern sans-serif voice with softened geometry—prioritizing approachability, smooth reading texture, and an inviting tone across both text and display applications.
Curves dominate the design language, while straight strokes are softened at their ends, helping the texture stay smooth in continuous text. In the sample paragraph, the face maintains clarity at display sizes and holds an even color across mixed-case settings and punctuation.