Sans Normal Dulug 7 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to 'Latino Gothic' by Latinotype and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: ui text, product design, editorial, signage, presentations, clean, modern, neutral, technical, friendly, clarity, neutrality, versatility, modernity, legibility, geometric, monolinear, open apertures, rounded terminals, even rhythm.
This typeface is a clean, monolinear sans with a geometric underpinning and gently rounded curves. Strokes maintain an even thickness, with smooth joins and mostly squared, tidy terminals that keep the texture crisp. Uppercase forms are straightforward and spacious, while the lowercase shows simple, modern constructions with open counters and clear apertures; the two-storey “g” and single-storey “a” contribute to a contemporary, utilitarian feel. Numerals are similarly straightforward and evenly weighted, sitting comfortably with the letters for consistent color in text.
It suits interface and product typography where clarity and consistency are important, and it can also perform well in editorial layouts, reports, and presentations that need a modern, unobtrusive voice. The open forms and even stroke weight make it a solid option for signage and informational settings where quick recognition matters.
The overall tone is modern and neutral, balancing a mildly friendly softness from the rounded shapes with a more technical, systematic rhythm. It feels practical and clear rather than expressive, aiming for familiarity and ease of reading.
The font appears designed to deliver a clear, contemporary sans for general-purpose reading and functional communication. Its geometric structure and restrained detailing suggest an intention to stay neutral and dependable across many contexts while maintaining a subtly friendly smoothness.
The design relies on stable verticals, restrained curves, and generous interior space, which helps maintain clarity at text sizes. Round letters read smooth and circular, while diagonals (as in A, V, W, X, Y) are clean and unembellished, reinforcing a straightforward, contemporary voice.