Sans Normal Lukoh 9 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Moveo Sans' by Green Type; 'Foro Sans', 'Orgon Plan', and 'Qubo' by Hoftype; 'Danos' by Katatrad; and 'Kobern' and 'NuOrder' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, promotions, sporty, punchy, confident, energetic, contemporary, impact, motion, attention, modernity, branding, oblique, rounded, compact, chunky, smooth.
A heavy, oblique sans with compact, rounded letterforms and broadly cut curves. Strokes are thick and even, with minimal modulation and clean, closed counters that stay open enough to read at display sizes. Terminals are blunt and slightly softened, and the overall rhythm is tight with a forward-leaning stance that emphasizes speed and momentum. Uppercase forms are sturdy and geometric; lowercase follows with simplified shapes and a functional single-storey feel where applicable. Numerals are similarly weighty and rounded, designed to hold their shape under strong emphasis.
Best used for headlines, short statements, and branding where a fast, forceful voice is desired. It performs well on posters, promotional graphics, sports-related identities, packaging callouts, and bold UI moments where clarity and impact matter more than extended reading comfort.
The tone is bold and kinetic, reading as sporty and assertive rather than refined. Its slanted posture and dense weight suggest motion, impact, and modern commercial energy—well suited to attention-grabbing messaging.
The design appears intended to deliver maximum impact with a streamlined, modern silhouette—combining rounded geometry with a pronounced slant to communicate speed and confidence in display settings.
At larger sizes the strong silhouette and generous curves create a cohesive, poster-like texture. In longer lines, the dense weight and tight internal spaces can feel compact, so it benefits from adequate tracking and leading when set as multi-line copy.