Sans Normal Loriz 7 is a very bold, wide, medium contrast, italic, normal x-height, monospaced font visually similar to 'Rational TW' by René Bieder and 'Fonetika Mono' by Tokotype (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, stickers, sporty, punchy, assertive, retro, industrial, impact, speed, ruggedness, branding, display clarity, slanted, compact, blocky, rounded, ink-trap feel.
A heavy, slanted sans with broad, squared-off proportions and a compact, engineered rhythm. Strokes are thick and confident, with subtly rounded corners and smooth, oval counters that keep the shapes from feeling overly rigid. Terminals are mostly blunt and straight, and several joins show small notches or cut-in corners that add a slightly industrial, ink-trap-like texture. The overall texture is dense and high-impact, with consistent weight distribution and sturdy, simplified forms across caps, lowercase, and figures.
Best suited to large-scale applications where impact matters: headlines, posters, merchandise, sports or motorsport-style branding, and punchy packaging. It can also work for short callouts, badges, and oversized UI labels where strong emphasis and quick recognition are desired.
The font reads as bold and energetic, with a forward-leaning motion that suggests speed and urgency. Its chunky construction and tight, forceful shapes evoke athletic branding, rugged utility, and a vintage display attitude rather than quiet neutrality.
The design appears intended to deliver maximum visual punch with a streamlined, modern sans structure, using a strong slant and dense letterforms to communicate speed, toughness, and immediacy. Subtle corner cut-ins and rounded shaping add character while maintaining a cohesive, production-friendly silhouette.
The sample text shows strong word-shape and a pronounced slant that creates momentum in lines of copy, while the thick strokes keep it firmly in display territory. Numerals match the letters in weight and presence, supporting attention-grabbing labels and big, bold numbering.