Sans Normal Videl 7 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Aspira' by Durotype, 'Muller' by Fontfabric, 'FS Me' and 'FS Me Paneuropean' by Fontsmith, and 'Brandon Text' and 'Brandon Text Office' by HVD Fonts (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, social graphics, energetic, friendly, sporty, playful, contemporary, attention, impact, approachability, momentum, clarity, rounded terminals, monolinear, compact counters, soft corners, dense texture.
The design is a rounded, monolinear sans with a consistent stroke presence and a pronounced rightward slant. Letterforms favor smooth curves and softened terminals, with compact counters and sturdy joins that create a dense, punchy texture. The proportions are fairly even and stable, and the numerals match the same rounded, robust construction for a cohesive set.
It performs well for headlines, subheads, posters, and promotional graphics where a lively italic voice helps pull attention. The sturdy, rounded shapes also suit branding accents, packaging, social media creative, and UI highlight text such as buttons or badges. For long-form reading, it is best used sparingly as emphasis or display rather than as extended body copy.
This typeface feels energetic and friendly, with a forward-moving tone that reads as sporty and informal. The rounded forms soften the overall voice, while the slant adds urgency and a modern, upbeat attitude. Its personality leans approachable rather than formal, making it well-suited to lively, conversational messaging.
The font appears designed to deliver strong, quick recognition in short bursts while maintaining an approachable, rounded warmth. The italic stance suggests emphasis and motion, aiming to make headlines, labels, and callouts feel active and current. Overall, it prioritizes bold presence and easy scanning over understated neutrality.
The lowercase shows a clear, modern rhythm with rounded bowls and tight apertures, and the overall spacing produces a compact, impactful line. Numerals are similarly weighty and rounded, supporting clear, consistent emphasis in prices, scores, or short numeric strings.