Sans Normal Bigif 7 is a regular weight, wide, low contrast, upright, tall x-height font visually similar to 'Artegra Sans' by Artegra; 'BD Megatoya' by Balibilly Design; 'Loew', 'Loew Next', and 'Loew Next Arabic' by The Northern Block; and 'Crepes' by cretype (names referenced only for comparison).
Keywords: branding, packaging, ui text, headlines, posters, friendly, playful, modern, approachable, soft, approachability, clarity, modernity, softness, rounded, monoline, open counters, generous spacing, flared terminals.
A clean, rounded sans with predominantly monoline strokes and softly modeled curves. Letterforms are built from broad circular and elliptical shapes, producing open counters and a smooth, even color in text. Many strokes finish with subtly flared or wedge-like terminals rather than hard cuts, giving corners and joins a gently sculpted feel. The uppercase is compact and sturdy, while the lowercase shows a tall x-height and simple, single-storey forms (notably a and g), supporting clear word shapes at small to medium sizes.
Works well for brand identities, packaging, and editorial headlines where a rounded, welcoming voice is needed. The open forms and tall lowercase make it a solid option for UI labels, short paragraphs, and marketing copy, especially in clean layouts that benefit from its smooth, contemporary texture.
The overall tone is friendly and contemporary, with a mild human warmth coming from the rounded geometry and flared endings. It reads as approachable and slightly playful without becoming informal or gimmicky, making it suitable for brands that want softness and clarity at the same time.
Likely intended as a general-purpose rounded sans that balances geometric simplicity with a humanized finish. The design emphasizes readability and friendliness through open counters, a tall lowercase, and softened terminals that keep the texture lively while remaining controlled.
Numerals are large and highly legible with rounded bowls and straightforward construction, matching the text rhythm. Diagonals (like V, W, X, Y) keep a stable, grounded feel, and the open apertures in letters such as C, S, and e help maintain clarity in continuous reading.