Sans Normal Apmab 9 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to 'Afical' by Formatype Foundry, 'Neue June' by Matt Chansky, and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: ui text, web, signage, product design, presentations, clean, neutral, modern, friendly, technical, versatility, clarity, functional readability, modern neutrality, geometric, monoline, open apertures, large counters, rounded forms.
A clean sans with broadly geometric construction and gently rounded curves. Strokes are largely monoline with minimal modulation, producing an even, consistent texture. Letterforms show generous interior counters and open apertures (notably in C, e, and s), supporting clarity at a range of sizes. Terminals are mostly straight or softly rounded, and proportions feel horizontally generous, giving the type a calm, spacious rhythm in both caps and lowercase.
Well-suited to interface and web typography where even stroke weight and open counters help maintain legibility. The spacious proportions and clean shapes also fit signage, product labeling, and presentation materials, and it can serve as a dependable system-style sans for general-purpose branding and editorial support.
The overall tone is contemporary and straightforward, with a friendly neutrality that avoids sharp or aggressive details. Its rounded geometry and open shapes read as approachable and practical, lending a quietly modern, utilitarian feel.
Designed to provide a versatile, no-nonsense sans that stays readable and consistent across varied contexts. The emphasis appears to be on geometric simplicity, open forms, and an even rhythm that performs reliably in both short labels and longer passages.
Uppercase forms lean toward simple, stable geometry, while lowercase keeps a functional, compact structure with clear differentiation between similar shapes. Figures are simple and legible, with smooth curves and minimal ornamentation that maintains an even typographic color in continuous text.