Sans Normal Murij 2 is a very bold, wide, medium contrast, upright, tall x-height font visually similar to 'Homie' by Blaze Type (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, kids media, playful, chunky, friendly, retro, high impact, friendly tone, retro flavor, playful display, soft corners, bulbous, bouncy, rounded, cartoonish.
A heavy, rounded sans with large counters, soft terminals, and gently inflated curves that give the letters a sculpted, cushiony feel. Strokes are broadly even, with subtle shaping at joins and corners that avoids sharp angles; diagonals and arms often flare slightly into wedge-like endings. The proportions are generous and open, with a notably large x-height and compact extenders, creating a solid, high-impact texture in lines of text. Overall rhythm is lively and slightly irregular in width and silhouette, reinforcing an organic, hand-cut display impression while staying cleanly constructed.
Best suited for short, high-impact settings such as headlines, posters, logos, packaging, and playful branding. It also works well for kids-oriented materials, event graphics, and bold callouts where a friendly, chunky voice is desired, rather than long-form reading.
The font reads as upbeat and approachable, with a bold, toy-like warmth that feels suited to fun, informal messaging. Its rounded massing and soft edges evoke a retro poster sensibility and a friendly, comedic tone rather than a corporate or technical one.
The design appears intended to deliver maximum visual presence with a soft, inviting personality—combining a robust display weight with rounded geometry and slightly whimsical stroke endings to create a memorable, characterful voice.
At larger sizes the distinctive wedge-ended strokes and slightly swelling curves become a key identifying detail, while the dense blackness can reduce interior clarity if set too small or too tightly spaced. Numerals match the same rounded, weighty construction and feel designed to hold their own in headlines and badges.