Sans Normal Itgag 2 is a very bold, very wide, low contrast, upright, tall x-height font visually similar to 'Midnight Sans' by Colophon Foundry and 'Otoiwo Grotesk' by Pepper Type (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, friendly, chunky, sporty, playful, confident, impact, approachability, visibility, modern display, retro feel, rounded, blocky, soft corners, compact apertures, heavy counters.
A heavy, rounded sans with broad proportions and a compact, sturdy build. Strokes are consistently thick with minimal modulation, and terminals are clean and mostly squared-off but softened by rounded joins and generous curves. Bowls and counters are wide and oval, while apertures stay relatively tight, giving the face a dense, punchy texture in text. Uppercase forms feel stable and geometric, and the lowercase carries a large, prominent x-height that keeps word shapes bold and highly visible.
Best suited to headlines and display settings where strong impact and quick recognition are needed, such as posters, brand wordmarks, packaging, and promotional graphics. It can also work for short UI labels or signage when a friendly, high-visibility voice is desired, but the dense forms suggest keeping longer passages to larger sizes and comfortable spacing.
The overall tone is bold and approachable, with a playful, slightly retro mass that reads as energetic rather than severe. Its soft geometry and thick silhouettes lend a friendly, sporty confidence suited to attention-grabbing messaging.
The design appears intended to deliver maximum presence with rounded, geometric letterforms that stay readable and personable. It prioritizes bold silhouettes and consistent structure to create a dependable, contemporary display sans with a playful edge.
In the sample text, the font maintains a strong, even rhythm at large sizes, with rounded internal spaces that prevent the heavy weight from feeling overly rigid. Numerals match the letterforms in width and weight, creating a cohesive, headline-oriented set.