Sans Normal Lumih 8 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Ekster' by Indian Type Foundry, 'Lemon Milk Pro' by Marsnev, 'Gilroy' by Radomir Tinkov, and 'Gravita' by TipoType (names referenced only for comparison).
Keywords: headlines, branding, posters, sports, packaging, sporty, energetic, punchy, confident, modern, impact, motion, attention, modernity, approachability, rounded, oblique, compact, geometric, soft corners.
A heavy, oblique sans with rounded geometry and largely monolinear strokes. Letterforms are built from broad curves and sturdy straight segments, with softened joins and terminals that keep the color dense but not harsh. Counters are relatively open for the weight, and the slant is consistent across capitals, lowercase, and figures, producing a forward-leaning rhythm. Uppercase shapes read sturdy and compact, while lowercase forms keep simple, single-storey constructions where visible (notably the a and g), maintaining a cohesive, contemporary silhouette.
Best suited for headlines and short, high-impact copy where the slant and weight can drive emphasis—such as sports identities, event posters, promotional graphics, packaging callouts, and bold brand statements. It can also work for subheads and display UI moments where a strong, energetic tone is desired, though the dense weight suggests avoiding long text at small sizes.
The overall tone is fast, assertive, and upbeat, with a strong sense of motion from the pronounced slant. Its rounded construction adds friendliness to an otherwise forceful, high-impact voice, making it feel sporty and promotional rather than formal or editorial.
The design appears intended to deliver a modern, energetic display voice: a bold, rounded sans pushed into an oblique stance for speed and emphasis. Its simplified, geometric construction prioritizes immediate recognition and a cohesive, brand-forward look across letters and numerals.
The numerals are bold and simplified with rounded internal spaces, matching the letterforms’ compact, forward-leaning stance. Diagonal-heavy letters (K, M, N, V, W, X, Y) reinforce the dynamic texture, while curved letters (C, G, S, O) stay smooth and stable, balancing energy with legibility.