Sans Normal Logod 2 is a very bold, normal width, low contrast, italic, tall x-height font visually similar to 'Plasto' by Eko Bimantara, 'Muller' and 'Muller Next' by Fontfabric, 'Interval Next' by Mostardesign, and 'Amsi Pro' and 'Amsi Pro AKS' by Stawix (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, energetic, assertive, modern, playful, impact, motion, attention, clarity, contemporary, oblique, rounded, soft-cornered, compact, punchy.
A heavy, oblique sans with smooth, rounded contours and tightly controlled curves. Strokes are consistently thick with minimal modulation, producing dense, dark letterforms and strong, solid counters. The shapes lean forward with a steady slant and a compact, efficient rhythm; terminals are generally clean and softly finished rather than sharply cut. Overall proportions feel sturdy and slightly condensed in impression, with simplified construction that keeps curves and joins bold and legible at display sizes.
It performs best in headlines and short bursts of text where bold presence is desirable—posters, campaign graphics, and brand marks that need a dynamic, forward motion. The sturdy forms also suit apparel graphics and packaging where high contrast against a background and quick readability are important.
The font projects speed and impact, with a forward-leaning stance that reads as active and confident. Its rounded geometry adds a friendly, approachable edge, keeping the tone from feeling industrial or severe. The overall voice is contemporary and high-energy, suited to attention-grabbing messaging.
The design appears intended to deliver maximum impact with a streamlined, contemporary sans structure, combining a strong slant and rounded geometry to communicate motion without sacrificing solidity. It aims for a versatile display voice that feels modern and energetic while remaining straightforward and readable.
In the samples, the weight and slant create a strong horizontal flow and clear word shapes, while the rounded bowls and smooth joins help maintain clarity despite the dense color. Numerals appear equally robust and visually aligned with the letters, reinforcing a consistent, punchy texture in mixed alphanumeric settings.