Sans Normal Lobom 12 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Afical' by Formatype Foundry, 'Helvetica Now' and 'Nolan' by Monotype, 'Galano Grotesque' by René Bieder, and 'Manifestor' by Stawix (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, promotions, sporty, assertive, modern, energetic, friendly, impact, motion, bold branding, display clarity, oblique, rounded, compact, punchy, soft corners.
A heavy, oblique sans with broad proportions and rounded, smoothly modeled curves. Strokes are consistently thick with minimal modulation, producing dense counters and a strong, even color on the page. Terminals are clean and mostly squared-off with softened corners, while bowls and circular forms stay very round and compact. The rhythm is steady and blocky, with a forward-leaning stance that emphasizes motion and impact in both uppercase and lowercase.
Best suited to short, bold statements where impact matters—headlines, posters, and promotional graphics. It also fits sports and fitness branding, energetic packaging, and large-format signage where the oblique stance can suggest speed and action. For longer passages, it will be most comfortable at larger sizes where counters and internal details have room to breathe.
The overall tone is bold and high-energy, reading as athletic and contemporary rather than formal. Its rounded geometry keeps the voice approachable, while the strong weight and slant add urgency and confidence, making it feel built for attention and momentum.
This design appears intended as a high-impact display sans: a rounded, geometric construction paired with a pronounced slant to communicate movement and confidence. The consistent stroke weight and broad letterforms prioritize strong visual presence and quick recognizability in branding and advertising contexts.
In text, the heavy stroke weight and tight interior spaces create a solid, poster-like texture; spacing and italics contribute to a continuous rightward flow. Numerals match the same robust, rounded construction, maintaining a cohesive, emphatic presence across mixed alphanumeric settings.