Sans Normal Bogiv 11 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Lota Grotesque One' by Latinotype, 'Lota Grotesque' by Los Andes, 'Metro Sans' by Studio Few, and 'Armin Grotesk' and 'Armin Soft' by W Type Foundry (names referenced only for comparison).
Keywords: branding, headlines, signage, packaging, posters, modern, friendly, confident, clean, approachable, clarity, approachability, contemporary branding, display impact, rounded, geometric, soft corners, high legibility, even rhythm.
A rounded, geometric sans with substantial stroke weight and smooth, continuous curves. Terminals are softly finished and corners are gently eased, giving forms a polished, contemporary feel rather than a sharp technical one. Counters are open and generously sized, with consistent stroke thickness and steady spacing that keeps words reading evenly at display sizes. Numerals and capitals share the same sturdy, simplified construction, producing a cohesive texture across mixed-case settings.
Well suited to branding systems, headlines, and promotional typography where a bold, approachable voice is needed. The sturdy construction and open counters make it a strong candidate for signage and packaging, and it holds up well in short paragraphs or UI-like blocks when set with adequate spacing.
The overall tone is modern and friendly, with a confident presence that feels welcoming rather than severe. Its rounded details add warmth and accessibility, while the geometric structure keeps it crisp and contemporary.
The font appears designed to deliver a clear, contemporary sans voice with extra warmth from rounded finishing. Its intent seems to balance strong visual presence with readability and a friendly, universal tone.
The design leans on clear, simplified silhouettes and stable proportions, resulting in strong sign-like clarity. Circular letters stay smooth and regular, and the overall rhythm remains consistent across the alphabet and figures, making it feel dependable and straightforward in continuous text samples.