Sans Normal Vukol 3 is a bold, narrow, low contrast, upright, normal x-height font visually similar to 'Acumin' by Adobe, 'Newhouse DT' by DTP Types, and 'Trade Gothic Next' and 'Trade Gothic Next Soft Rounded' by Linotype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, modern, approachable, confident, playful, space saving, high impact, friendly tone, everyday clarity, rounded, soft corners, compact, sturdy, clean.
A compact sans with sturdy, evenly weighted strokes and generously rounded corners throughout. Curves are smooth and simplified, with broad, open counters that keep the forms readable despite the condensed proportions. Terminals are mostly blunt and softly squared, and the overall construction favors geometric clarity over calligraphic modulation. Spacing is tight but controlled, producing a dense, efficient texture in both all-caps and mixed-case settings.
Best suited to headlines, short statements, and brand-led typography where a compact footprint and strong presence are useful. It works well for packaging and signage that benefit from quick recognition and a friendly voice, and it can also serve as an attention-getting UI or app font for titles and labels when generous sizing is available.
The rounded shaping gives the face a friendly, welcoming tone while the heavy, compact build keeps it assertive and contemporary. It reads as practical and straightforward rather than formal, with a subtle playful warmth that suits casual, everyday messaging.
The design appears intended to deliver a space-efficient, high-impact sans that stays approachable through softened corners and simplified geometry. It prioritizes quick legibility and a cohesive, modern texture in display and prominent text settings.
Uppercase forms look particularly compact and blocky, while the lowercase maintains simple, single-storey-style shapes where applicable and avoids fussy detail. Numerals are sturdy and high-impact, matching the letterforms’ rounded geometry and emphasizing clarity at display sizes.