Sans Normal Lubah 2 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'BR Shape' by Brink, 'Oceanwide Pro' by California Type Foundry, and 'Centra No. 2' by Monotype (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, energetic, sporty, friendly, confident, punchy, impact, motion, approachability, modernity, display, oblique, rounded, geometric, blocky, soft corners.
A heavy, oblique sans with broad proportions and rounded, geometric construction. Strokes are consistently thick with minimal modulation, producing compact counters and sturdy, high-impact silhouettes. Curves are smooth and circular, while terminals and joins stay blunt and clean, giving the design a solid, contemporary rhythm. The italic slant is pronounced and uniform, emphasizing forward motion without introducing calligraphic contrast.
Best suited for display settings such as headlines, posters, brand marks, and product packaging where maximum impact is desired. It also fits sports and event graphics, social promos, and short UI callouts that benefit from a fast, forward-leaning emphasis. For longer text, larger sizes and generous spacing will help maintain clarity.
The overall tone is bold and upbeat, with a sporty, attention-grabbing presence. Rounded geometry keeps it approachable and modern rather than aggressive, while the strong slant adds urgency and momentum. It reads as confident and promotional, suited to messages that need to feel active and immediate.
The design appears intended to deliver a modern, high-energy display voice through broad, rounded geometry and a strong oblique stance. Its consistent stroke weight and simplified forms prioritize bold presence and quick recognition, aiming for versatile promotional use rather than nuanced editorial tone.
The numerals and capitals maintain the same robust, rounded logic as the lowercase, creating a cohesive texture in headlines. Tight interior space and broad letterforms make it most legible at larger sizes where the shapes can breathe, and the slant helps create a dynamic line flow in short bursts of text.