Sans Normal Arluf 4 is a regular weight, wide, low contrast, upright, tall x-height font visually similar to 'CF Mod Grotesk' by Fonts.GR (names referenced only for comparison).
Keywords: ui text, signage, branding, editorial, presentation, clean, modern, neutral, friendly, technical, versatility, clarity, modernity, neutrality, readability, geometric, open, rounded, spacious, crisp.
A clean geometric sans with broadly circular bowls, open apertures, and a steady, even stroke. Proportions skew wide with generous spacing and a tall x-height that keeps lowercase forms prominent in running text. Terminals are mostly straight-cut with rounded joins, producing crisp outlines without sharp contrast. Figures are simple and legible, following the same geometric construction as the letters for a consistent texture across mixed content.
It performs well in interface and product contexts where clarity and spacing matter, and it scales cleanly for signage and wayfinding. The wide, open construction also suits brand systems and presentations that benefit from a contemporary, approachable sans. In editorial layouts it can work for headings and short-to-medium passages where an even, airy texture is desired.
The tone is modern and neutral, with a quiet friendliness that comes from its round forms and open counters. Its wide stance and uncluttered details give it a calm, contemporary voice that feels at home in straightforward, informational settings.
The likely intention is a versatile geometric sans that prioritizes clarity and consistency: open counters for readability, straightforward shapes for a modern feel, and proportions that remain stable across letters and numbers.
The design maintains a consistent rhythm across uppercase and lowercase, with clear differentiation between similar shapes through open counters and distinct silhouettes. The overall color on the page is even and stable, supporting longer lines without visual noise.