Sans Normal Aldup 10 is a regular weight, very wide, low contrast, upright, normal x-height font visually similar to 'Britanica' by Monotype and 'Energy Grotesk' by Tall Chai (names referenced only for comparison).
Keywords: ui text, branding, headlines, signage, presentations, clean, modern, friendly, neutral, geometric, clarity, modernization, approachability, versatility, readability, rounded, open apertures, even rhythm, high legibility, monoline.
A wide, monoline sans with gently rounded curves and straightforward geometry. Strokes are even and low in contrast, with smooth joins and clean terminals that keep the outlines calm and consistent. Counters are roomy and mostly circular/elliptical, and spacing feels generous, supporting clear word shapes even at larger sizes. The overall construction reads as contemporary and minimal, with simple, open forms that prioritize clarity over ornament.
It works well for UI labels, product and brand systems, and clear informational layouts where a wide, open sans improves scanning. The broad proportions also suit headlines, signage, and presentation typography, where the font’s spacious forms and even rhythm help maintain legibility at a distance or at large sizes.
The tone is modern and approachable: crisp enough for interface work, but softened by rounded curves that keep it from feeling sterile. Its wide stance and open counters give it an airy, confident presence suited to friendly brand voices and clear informational typography.
The design appears intended as a versatile, contemporary sans that emphasizes geometric clarity and comfortable readability. By pairing wide proportions with smooth curves and uniform strokes, it aims to deliver a neutral, modern voice that can flex between functional interface use and confident display settings.
The sample text shows strong readability driven by open apertures and large internal spaces, with a steady baseline and consistent stroke behavior across uppercase, lowercase, and numerals. The wide proportions make it feel expansive in headlines while remaining composed in longer lines when given adequate tracking and line spacing.