Sans Normal Sumid 6 is a very bold, normal width, medium contrast, upright, normal x-height font visually similar to 'Jali Arabic', 'Jali Greek', and 'Jali Latin' by Foundry5; 'Rotulo' by Huy!Fonts; 'Litmus' by Indian Type Foundry; 'Diaria Sans Pro' by Mint Type; 'Clearface Gothic SB' and 'Clearface Gothic SH' by Scangraphic Digital Type Collection; 'Cleargothic Pro' by SoftMaker; and 'Clearface Gothic' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, bold, playful, approachable, retro, high impact, approachability, display clarity, brand voice, rounded, soft corners, compact, chunky, bouncy.
A heavy, rounded sans with soft corners and broad, cushiony strokes. Curves are generous and slightly squarish in places, giving counters a compact, friendly feel and keeping terminals blunt rather than sharp. The lowercase shows a sturdy, straightforward construction with a single-story a and g, tall ascenders, and clear, simple joins; overall spacing reads even and readable at display sizes. Numerals match the same chunky rhythm, with large bowls and minimal delicate detail.
Best suited for attention-grabbing headlines, posters, and large-scale signage where its rounded heft stays clear at a distance. It also works well for branding systems, packaging, labels, and social graphics that need a friendly, bold voice. For body text, it will be most effective in short callouts or introductory copy where strong typographic color is desired.
The tone is upbeat and approachable, with a slightly retro, poster-like confidence. Its rounded mass and simple shapes feel welcoming rather than technical, suggesting warmth, informality, and a touch of fun in headlines.
Likely designed to provide an accessible, high-impact sans with rounded forms that soften the weight and improve approachability. The emphasis appears to be on strong legibility at display sizes while maintaining a cheerful, modern-leaning character.
The design’s visual identity comes from its thick, consistent strokes and softened geometry, which hold up well in short phrases and bold messaging. In longer blocks, the dense weight and compact counters create a strong texture that benefits from generous leading and careful size choices.