Sans Superellipse Sogek 7 is a very bold, normal width, medium contrast, upright, tall x-height font visually similar to 'Litmus' by Indian Type Foundry, 'JAF Bernini Sans' by Just Another Foundry, 'Artigua' by Picador, 'Clear Gothic Serial' by SoftMaker, 'Newbery Sans Pro' by Sudtipos, 'Indecise' by Tipo Pèpel, and 'TS Castle' and 'TS Clear Gothic' by TypeShop Collection (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, sportswear, punchy, friendly, modern, confident, sporty, impact, approachability, modernity, clarity, signage, rounded, blocky, compact, sturdy, clean.
A heavy, high-impact sans with rounded-rectangle construction and softened corners throughout. Strokes stay broadly even, with blunt terminals and generous curves that keep counters open despite the dense weight. Proportions lean tall in the lowercase, with sturdy verticals and wide, stable bowls; joins are smooth and simplified, producing a clean, contemporary rhythm. Figures are bold and straightforward, matching the letterforms with large shapes and minimal detailing for strong at-a-glance clarity.
Best suited to headlines, posters, titles, and large UI or wayfinding moments where impact is needed. It can work well for branding and packaging that benefits from a sturdy, friendly voice, and for sports or lifestyle graphics where bold rounded forms read as energetic and modern.
The overall tone is bold and approachable: energetic without feeling aggressive, and contemporary without feeling clinical. Its rounded geometry lends a friendly, inclusive character, while the dense weight reads as confident and attention-grabbing.
The design appears aimed at delivering maximum presence with a softened, approachable edge—pairing simplified geometry and rounded corners to keep a very heavy weight readable and contemporary. It prioritizes fast recognition and strong silhouettes for display settings.
Round forms (like O, C, G, and 0) feel squarish-smooth rather than purely circular, reinforcing a superelliptical, sign-like silhouette. Spacing appears tuned for display use, with compact sidebearings that help it hold together in headlines and short bursts of text.