Sans Normal Mamag 2 is a very bold, very wide, medium contrast, italic, normal x-height font visually similar to 'Fusion Collection' by Blaze Type, 'Premis' and 'Resident' by Fenotype, 'Murs Gothic' by Kobuzan, 'Redob' by Product Type, and 'Radiate Sans' by Studio Sun (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, sporty, energetic, assertive, playful, retro, impact, motion, approachability, display, rounded, bulbous, oblique, chunky, soft corners.
A heavy, oblique sans with broad proportions and rounded, inflated counters. Strokes are smooth and fairly uniform, with subtle contrast coming mainly from curved joins and tapered terminals rather than sharp modulation. The shapes favor wide bowls and generous curves, giving letters like O, Q, P, and R a compact, “puffed” interior. Corners are softened, apertures are moderately open, and the overall rhythm is bouncy and forward-leaning; in text, the massing reads as dark and continuous with distinct, lively silhouettes.
Best suited to short, high-visibility settings such as headlines, posters, sports and fitness branding, packaging callouts, and bold signage. The strong slant and dense color also make it effective for logo wordmarks and event graphics where a sense of speed and impact is desired.
The tone is loud and high-impact, with a sporty, action-oriented feel. Its rounded heft and slanted stance suggest motion and friendliness at the same time, landing between athletic branding and playful display. The overall impression is confident and attention-seeking rather than quiet or formal.
The design appears intended to deliver maximum visual impact with a sense of motion, combining wide, rounded construction with a forward lean for energetic display typography. It prioritizes bold silhouette recognition and a soft, approachable geometry over delicate detail.
Uppercase forms appear especially blocky and stable while maintaining rounded internal geometry, which helps keep the weight from feeling rigid. The numerals follow the same inflated, rounded logic, producing bold, poster-like figures that visually match the letters. Spacing in the samples reads tight to moderate, reinforcing a compact, headline-driven texture.