Sans Normal Joreh 3 is a very bold, wide, medium contrast, italic, normal x-height font visually similar to 'Frutiger Next Paneuropean' by Linotype and 'MarkusLow' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, sports, branding, packaging, sporty, energetic, assertive, dynamic, modern, impact, motion, attention, promotion, clarity, oblique, geometric, rounded, chunky, compact.
A heavy oblique sans with broad, rounded forms and a compact, solid color on the page. Curves are built from simple geometric shapes, with smooth bowls and softened joins that keep counters open despite the weight. Terminals are generally blunt and clean, and the slant creates a forward-leaning rhythm across both uppercase and lowercase. Numerals follow the same sturdy construction, with generous stroke widths and simplified interior spaces for impact at larger sizes.
Well suited to display settings where punch and speed matter—headlines, posters, promotional graphics, and energetic brand marks. It can also work for packaging or large-format signage where bold, slanted letterforms help messages stand out quickly.
The overall tone is fast and forceful, with a confident, sporty character. Its strong massing and forward angle feel contemporary and promotional, projecting momentum and urgency rather than refinement.
The font appears designed to deliver maximum impact with a streamlined geometric skeleton and a built-in sense of movement. Its simplified shapes and sturdy construction prioritize immediate legibility and a strong graphic presence in display typography.
The design reads best when allowed space: the heavy strokes and rounded counters create strong word shapes, while the oblique stance adds motion and emphasis. In extended text the texture becomes dense, so it naturally gravitates toward short, high-impact lines.