Sans Normal Velib 7 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Due' by Cadson Demak and 'NuOrder' by The Northern Block (names referenced only for comparison).
Keywords: ui labels, app design, packaging, posters, social graphics, friendly, casual, approachable, modern, clean, warmth, clarity, motion, informality, monoline, rounded, soft terminals, open apertures, humanist.
A slanted sans with monoline strokes and softly rounded curves. Letterforms are built from simple, open shapes with smooth joins and gently tapered or rounded terminals, giving the design a light, flowing rhythm. Counters stay open and uncluttered, and the overall proportions favor clarity over geometry; curves are slightly organic and the italic angle is consistent across capitals, lowercase, and figures. Numerals follow the same clean, rounded construction, with straightforward forms that remain legible at a glance.
It suits contemporary interface and product contexts where a personable tone is needed—such as UI labels, onboarding screens, and brand messaging—while remaining clean enough for short paragraphs and captions. The italicized rhythm also works well in promotional graphics, packaging, and headings that benefit from a sense of motion.
The font feels friendly and informal, combining a modern sans structure with an easy, handwritten-like motion from the consistent slant. Its soft curves and open forms give it an approachable tone that reads as conversational rather than technical or severe.
The design appears intended to deliver an everyday, modern sans voice with added warmth and dynamism through a consistent slant and rounded detailing. It prioritizes legibility and an approachable character for general-purpose communication and branding.
The design maintains a cohesive slanted texture in text, producing a smooth diagonal flow without sharp calligraphic contrast. Uppercase forms stay simple and restrained, while lowercase shapes lean toward readability with clear openings and minimal ornamentation.