Sans Normal Lubah 21 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'NeoGram' by The Northern Block, 'Eloquia' by Typekiln, and 'Peter' by Vibrant Types (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, punchy, modern, confident, dynamic, impact, momentum, bold legibility, display emphasis, modern branding, oblique, rounded, chunky, compact, smooth.
This is a heavy, oblique sans with broad, rounded curves and a compact, forward-leaning stance. Strokes are thick and even, with smooth terminals and generous internal shaping to keep counters open despite the weight. The overall rhythm is sturdy and slightly condensed in feel, with strong circular forms in letters like O/C and simplified, blocky construction elsewhere. Figures are bold and geometric, designed to read as solid silhouettes with minimal detailing.
It works especially well for headlines, promotional graphics, and brand marks that need bold emphasis and a sense of speed. The font’s solid shapes and smooth geometry also suit packaging, sports and fitness communications, and social media titles where high contrast against a background and immediate legibility are priorities.
The strong slant and dense weight give the font an energetic, assertive tone that feels contemporary and motion-oriented. It reads as confident and attention-grabbing, with a friendly smoothness from its rounded geometry rather than sharp aggression.
The design appears intended as a high-impact oblique sans that balances geometric roundness with dense weight to deliver instant presence. Its consistent stroke thickness and simplified forms suggest an emphasis on bold readability and energetic display use rather than delicate text setting.
In longer text, the weight and oblique angle create a pronounced texture, making it best suited to short-to-medium runs where impact matters. The rounded bowls and thick joins help maintain clarity at display sizes, while the overall compactness supports tight, headline-style settings.