Sans Normal Myray 3 is a very bold, wide, medium contrast, upright, normal x-height font visually similar to 'Swiss 721' by Bitstream, 'Dean Gothic' by Blaze Type, and 'Newhouse DT' by DTP Types (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, punchy, modern, playful, display impact, approachability, clarity, modern branding, bold emphasis, rounded, soft corners, compact joins, high impact, geometric.
A heavy, rounded sans with broad proportions and smooth, simplified construction. Curves are generous and bowls are near-circular, while terminals tend to be blunt with subtly softened edges rather than sharp cuts. Counters are relatively open for the weight, and the overall rhythm is steady and even, with sturdy verticals and minimal stroke modulation. The lowercase is compact and sturdy, with single‑storey forms where expected and a solid, utilitarian numeral set that matches the letterforms’ mass and width.
Best suited to display typography such as headlines, posters, and large-format signage where its weight and breadth can deliver instant emphasis. It also fits brand marks, packaging, and promotional graphics that benefit from a friendly, high-impact sans. For extended text, it’s more effective in short bursts—subheads, callouts, and labels—than in long paragraphs.
The font projects a bold, upbeat voice that feels approachable rather than severe. Its roundness and big silhouettes give it a friendly, contemporary tone, while the sheer weight adds assertiveness suited to attention-grabbing messaging.
The design appears intended to provide a modern, approachable display sans that combines geometric round forms with strong, compact structure for maximum visual impact. It prioritizes bold presence and clear, simplified shapes over fine detail, making it a practical choice for attention-led communication.
In longer settings the dense color becomes the dominant feature, so spacing and line breaks matter; it reads best when given room to breathe. The wide stance and large counters help maintain clarity at display sizes, especially in short words and headlines.