Sans Normal Ifrit 2 is a regular weight, wide, low contrast, italic, normal x-height font.
Keywords: branding, headlines, posters, packaging, app ui, modern, friendly, sporty, clean, approachable, dynamic tone, modern branding, friendly clarity, streamlined ui, rounded, oblique, soft terminals, open apertures, geometric.
A rounded, oblique sans with smooth, elliptical bowls and consistently low stroke modulation. The letterforms lean forward with a steady rhythm, combining broad curves with gently squared joins in places (notably in capitals like E and F). Terminals are softened rather than sharply cut, and counters are generally open, giving the design an airy, readable feel. Numerals follow the same flowing, rounded construction, with simple, streamlined forms that match the overall motion of the alphabet.
Well suited for brand identities, headlines, and promotional graphics where a modern, approachable tone is desired. It can also work in UI labels, dashboards, and product contexts that benefit from a forward-moving, rounded sans—especially for short to medium text where its slant and width can be used as a stylistic signal.
The overall tone is contemporary and energetic, with a friendly warmth coming from the rounded geometry and softened edges. The forward slant adds momentum and a slightly sporty, tech-adjacent character without becoming aggressive or overly stylized.
The design appears intended to provide a modern sans with a dynamic, italicized stance and softened geometry, balancing clarity with a personable feel. Its consistent curve language and open counters suggest an emphasis on smooth readability and contemporary versatility across marketing and interface applications.
Capitals maintain a clean, engineered presence while lowercase forms introduce more curvature and friendliness, creating a balanced voice across display and short text. The slant is strong enough to read clearly as oblique while keeping stroke behavior consistent, which helps preserve clarity in mixed-case settings.