Sans Normal Sudum 7 is a bold, normal width, medium contrast, upright, tall x-height font visually similar to 'Gibstone' by Eko Bimantara and 'Artico' by cretype (names referenced only for comparison).
Keywords: posters, headlines, packaging, branding, kids media, friendly, playful, chunky, casual, retro, approachability, playfulness, display impact, informal tone, rounded, soft corners, heavy weight, bouncy, informal.
A heavy, rounded sans with softly squared curves and slightly irregular, hand-cut geometry. Strokes are thick and fairly even, with subtle tapering and gently bulging joins that create a lively rhythm. Counters are compact and rounded, terminals are blunt, and the overall texture is dark and solid without feeling rigid. The letters show small variations in width and curvature, giving the set an organic, cut-paper consistency while staying highly legible at display sizes.
Best suited for headlines, posters, packaging, and logo/brand marks that need an inviting, characterful sans. It also works well for short bursts of text such as signage, labels, social graphics, and playful editorial callouts where a dense, friendly texture is desirable.
The tone is warm, approachable, and a bit mischievous—more like a friendly poster voice than a strict utilitarian sans. Its chunky shapes and soft corners suggest a lighthearted, retro-leaning personality suited to upbeat messaging.
The design appears intended to deliver a bold, friendly voice with softened geometry and a hand-made liveliness, combining strong readability with a playful, informal presence.
Capital forms feel blocky and confident, while the lowercase keeps a simplified, sturdy construction with short ascenders and a prominent x-height. Numerals match the same rounded, compact style and read clearly, reinforcing a cohesive, display-first feel.